The Walt Disney World Village's toy store was recognizable from the exterior due to the beautifully-crafted sign shaped like a rocking-horse.

Many of the toys inside were also handmade, and came from both America and Eurpoe. There were stuffed character plushes, model kits, die-cast collector cars, tin toys, trains, Madame Alexander dolls and teddy bears (some ranging in price to up to $800!).